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Content Marketing Lead

Black Kite

Black Kite

Marketing & Communications
Boston, MA, USA
Posted on Thursday, October 5, 2023

Content is the core of Black Kite’s marketing strategy. It fuels our awareness and creates engagement points with our audience. As a Content Marketer at Black Kite you will be responsible for developing and executing a quarterly content strategy that drives brand awareness, engages our target audience, and enhances our online visibility. You will collaborate with cross-functional teams, manage creative agencies, and be a key player in enhancing our website's editorial and content quality.

  • Key Responsibilities:
  • Content Strategy: Develop comprehensive content plans and strategies that align with Black Kite’s  marketing goals and target audience.
  • Content Creation: Independently and working with agencies, create high-quality, compelling, and relevant content across various digital channels, including blog posts, articles, videos, infographics, and social media posts.
  • SEO Optimization: Manage our SEO agency to conduct keyword research and implement on-page and off-page SEO strategies to improve our website's search engine rankings and organic traffic.
  • Website Editorial: Ensure our website content communicates our company narrative and value proposition. Manage web agencies to optimize our website content and user experience. 
  • Content Performance Analysis: Monitor and analyze the performance of content campaigns and make data-driven recommendations for improvements.
  • Collaboration: Collaborate with the marketing team, designers, developers, and other stakeholders to ensure content is aligned with overall marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Content Marketer or similar role in digital marketing.
  • Strong writing and editing skills with an impeccable command of grammar and style.
  • Experience with SEO tools and strategies to improve search engine rankings.
  • Proficiency in content management systems (CMS) and website editorial processes.
  • Familiarity with analytics and reporting tools (e.g., Google Analytics).
  • Excellent project management and organizational skills.
  • Ability to manage and collaborate effectively with creative agencies and freelancers.
  • Creativity and an innovative mindset to keep content fresh and engaging.
  • Strong attention to detail and a commitment to producing high-quality content.