Content Marketing Lead
Content is the core of Black Kite’s marketing strategy. It fuels our awareness and creates engagement points with our audience. As a Content Marketer at Black Kite you will be responsible for developing and executing a quarterly content strategy that drives brand awareness, engages our target audience, and enhances our online visibility. You will collaborate with cross-functional teams, manage creative agencies, and be a key player in enhancing our website's editorial and content quality.
- Key Responsibilities:
- Content Strategy: Develop comprehensive content plans and strategies that align with Black Kite’s marketing goals and target audience.
- Content Creation: Independently and working with agencies, create high-quality, compelling, and relevant content across various digital channels, including blog posts, articles, videos, infographics, and social media posts.
- SEO Optimization: Manage our SEO agency to conduct keyword research and implement on-page and off-page SEO strategies to improve our website's search engine rankings and organic traffic.
- Website Editorial: Ensure our website content communicates our company narrative and value proposition. Manage web agencies to optimize our website content and user experience.
- Content Performance Analysis: Monitor and analyze the performance of content campaigns and make data-driven recommendations for improvements.
- Collaboration: Collaborate with the marketing team, designers, developers, and other stakeholders to ensure content is aligned with overall marketing efforts.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Content Marketer or similar role in digital marketing.
- Strong writing and editing skills with an impeccable command of grammar and style.
- Experience with SEO tools and strategies to improve search engine rankings.
- Proficiency in content management systems (CMS) and website editorial processes.
- Familiarity with analytics and reporting tools (e.g., Google Analytics).
- Excellent project management and organizational skills.
- Ability to manage and collaborate effectively with creative agencies and freelancers.
- Creativity and an innovative mindset to keep content fresh and engaging.
- Strong attention to detail and a commitment to producing high-quality content.