About Us:

We are a fast-growing technology company at the forefront of innovation in the cybersecurity space. We are seeking a data-driven and strategic Director of Demand Generation to lead our marketing efforts and drive demand to support our sales team. If you have a passion for technology, experience in B2B marketing, and a strong track record in demand generation, we want to hear from you!

Key Responsibilities:

• Develop and execute a comprehensive demand generation strategy to drive pipeline growth and revenue.

• Oversee demand generation campaigns, ABM (Account-Based Marketing), multi-channel marketing initiatives and events.

• Manage and mentor a team of demand generation marketers and sales development representatives (SDRs).

• Collaborate closely with sales, brand, product, and content teams to align messaging and optimize conversion rates.

• Analyze and optimize marketing performance metrics to ensure efficiency and ROI.

• Closely manage marketing automation tools and CRM integrations to ensure seamless execution and tracking of campaigns.

• Partner with the sales team to develop nurture strategies to improve sales conversion rates.

• Oversee paid media campaigns, SEO, email marketing, webinars, and content syndication programs.

• Experiment with new growth channels and innovative marketing strategies to stay ahead of industry trends.

• Ensure all demand generation efforts align with company brand and messaging.

Qualifications:

• 7+ years of experience in demand generation, growth marketing, or digital marketing within the B2B tech industry.

• Proven experience leading and growing a marketing team, with a track record of coaching and developing talent.

• Strong background in managing SDR teams and driving alignment between marketing and sales.

• Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce).

• Deep understanding of inbound and outbound marketing strategies, including ABM, content marketing, and digital advertising.

• Data-driven mindset with expertise in analytics tools such as Google Analytics and similar platforms.

• Strong project management skills with the ability to prioritize and execute multiple initiatives simultaneously.

• Excellent communication and collaboration skills, with a proactive and strategic mindset.

• Experience in the cybersecurity industry is a strong plus.

• Ability to work in a hybrid environment, coming into the Boston office at least two days per week.

Why Join Us?

• Opportunity to lead and shape the demand generation function in a high-growth tech company.

• Work alongside a passionate and innovative team in a collaborative environment.

• Competitive salary and performance-based incentives.

• Comprehensive benefits, including health, dental, and vision insurance.

• Professional development opportunities and career growth potential.

If you are a results-driven demand generation leader with a passion for technology and cybersecurity, apply today to be part of our dynamic team!