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Sr. Manager, Field Marketing

Securonix

Securonix

Marketing & Communications
Texas, USA · Remote
Posted on Friday, June 28, 2024

Securonix provides the Next-Generation Security and Information Event Management (SIEM) solution. As a recognized leader in the SIEM industry, Securonix helps some of the largest organizations globally to detect sophisticated cyber-attacks and rapidly respond to these attacks within minutes. With the SNYPR platform, organizations can collect billions of events each day and analyze them in near real time to detect advanced persistent threats (APTs), insider threats, privilege account misuses and online fraud. Securonix pioneered the User and Entity Behavior Analytics (UEBA) market and holds patents in the use of behavioral algorithms to detect malicious activities.

POSITION SUMMARY:

We are seeking a talented, experienced, and data-driven Field Marketer to join our marketing team in North America. In this role, you’ll oversee the success of marketing initiatives for a particular region using a variety of marketing tactics including account-based programs, executive conferences, digital, and targeted field and channel events. This person will work closely with regional sales leaders within their regions and will ensure marketing aligns and contributes pipeline growth.

POSITION RESPONSIBILITIES:

  • Effectively provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close.
  • Working closely with the Channel and Alliance sales teams, create the partner marketing strategy within the region and plan to revenue and pipeline goals
  • Serve the primary marketing liaison and point of contact for region’s sales organization working cross-functionally with departments on marketing campaigns including but not limited to: Product Marketing, Demand Generation, Public Relations, Business, and Marketing Operations.
  • Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.
  • Monitor and measure, and report on the effectiveness on field & channel marketing programs to all key stakeholders while identifying areas for optimization and improvement
  • Communicate marketing efforts through sales team calls and Marketing QBRs
  • Leverage marketing automation tools for campaign awareness, demand generation, and communications

REQUIRED SKILLS:

  • Five years of experience in regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry; experience in related positions and in other industries will also be considered.
  • Knowledge and experience in building and executing marketing plans and communications programs.
  • Experience in managing the logistics and details associated with the execution of marketing programs and events.
  • Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.
  • Ability to interface with all levels in a Sales organization including sales reps, tech consultants, regional managers, and senior leadership.
  • Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.
  • Excellent verbal and written communication skills
  • Excellent organizational and time management skills.
  • Ability to thrive in an entrepreneurial, fast-paced, dynamic organization

Securonix is an equal opportunity employer committed to fostering an innovative, inclusive, diverse, and discrimination-free work environment. Employment with Securonix is based on merit, competence, and qualifications. It is our policy to administer all personnel actions, including recruiting, hiring, training, and promoting employees, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability, marital status, veteran status, or any other legally protected classification in accordance with applicable federal and state laws. Consistent with the obligations of these laws, Securonix will provide reasonable accommodation for qualified individuals with disabilities.

Furthermore, as a federal government contractor, Securonix maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans' Readjustment Assistance Act of 1974 (as amended).