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Director, Partner Marketing

TraceLink

TraceLink

Marketing & Communications
Wilmington, MA, USA
Posted on Wednesday, October 4, 2023

Company overview:

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

R464

The Partner Marketing Director is focused on leading channel marketing strategy and execution to maximize partner engagement and revenue generation. You will create campaigns and use tactics to increase engagement/awareness within the partner channel by leveraging other cross-marketing efforts in product marketing, event marketing, corporate marketing, sales, and other demand generation initiatives. With a growth mindset and collaborative approach, you will work with the commercial leadership team to establish the marketing programs and infrastructure necessary to support the channel and track/analyze partner influence on meeting acquisition and sales pipeline development.

The Partner Marketing Director will report directly to the VP Demand Generation.

Responsibilities:

  • Work cross-functionally within marketing to develop, lead and promote partner engagement through awareness and demand generation programs such as content, events and campaigns

  • Collaborate with Business Management and Channels/Alliances leadership to prioritize marketing activities across all product lines and partners

  • Plan and execute campaigns, and manage internal and external stakeholder relationships to increase external awareness of TraceLink’s value to and with partners

  • Serve as the Marketing counterpart with TraceLink partners and develop close working relationships at partner organizations

  • Develop content marketing strategies and partner advertising programs in combination with Demand Gen leadership

  • Set targets, measure and track performance, and analyze ROI from partner marketing programs and drive operational improvements

  • Collaborate with Commercial Operations to ensure SOPs are followed for executing integrated direct and partner marketing programs

  • Direct, review, and approve the production of partner-related content and sales enablement material such as case studies and win stories to drive partner channel sales and awareness, and meet co-marketing goals

  • Work closely with Event Marketing and Field Marketing leaders to execute impactful partner and customer events, including participation at Partner’s User Conferences

  • Work closely with Corporate Communication team to review and refine the presence of partners on the website.

Skills & Competencies Required

  • 5-7+ years of partner marketing experience, preferably with strategic ISV and technology partners, with a demonstrated track-record of building measurable B2B marketing programs that have made partners successful

  • Proven ability to develop and lead dynamic, creative, and comprehensive channel marketing programs in a B2B SaaS environment, inclusive of joint value propositioning, content development and writing skills

  • A strong understanding of branding and product messaging that balances company needs with the needs of a broad partner network

  • Good understanding of event marketing, social media, digital marketing, and other performance marketing (online and offline) tactics that can be leveraged within the partner channel

  • Proven writing and storytelling ability, with samples to share in support of partner enablement programs

  • Highly organized with the ability to manage multiple projects comprehensively and simultaneously from start to finish

  • Intellectually curious and unafraid to dig into the details of what’s working and what’s not

  • Deep accountability and ownership of the KPIs that partner marketing is responsible for

  • Negotiation and relationship management skills

  • Analytical and problem-solving abilities

  • Good organizational and time management skills

  • Ability and willingness to travel in support of events and channel/sales teams