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Senior Field Marketing Manager



Marketing & Communications
Barcelona, Spain
Posted on Wednesday, October 4, 2023

Company overview:

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

Senior Field Marketing Manager

Manager: Vice President, Corporate Marketing

Location: Barcelona, Spain

TraceLink is a leading provider of digital supply chain solutions that deliver unprecedented visibility, enabling companies to protect patients, ensure compliance, and optimize their supply chain operations. TraceLink's cloud-based platform provides a single point of information sharing and collaboration for all supply chain partners, leveraging advanced analytics and machine learning to drive actionable insights. TraceLink helps businesses achieve end-to-end supply chain visibility and forge stronger connections with partners, ensuring the availability and integrity of lifesaving medications for patients worldwide.

Function and Role

TraceLink is seeking a full-time, experienced Sr. Field Marketing Manager to help develop and lead diversified marketing and sales enablement campaigns in the European, Middle Eastern, and African (EMEA) regions. The Sr. Field Marketing Manager is a key member of the TraceLink team helping tell our story to and develop meaningful engagements with senior executives, functional leaders, and other key people from companies across the global pharmaceutical, life sciences, and healthcare supply chain as well as other influencers such as trade media, industry associations, and consulting/solution partners.

Job Responsibilities and Duties

  • Develop, lead and execute EMEA-based integrated Sales & Marketing campaigns, based on established strategy and execution plans, which include TraceLink and industry events, webinars, demand generation programs, and content syndication

  • Execute pre-/post-event promotional and operational planning activities for EMEA-based events to drive qualified meetings and build sales pipeline

  • Attend and support EMEA-based events with Sales and other TraceLink team members to help the Event Marketing team drive engagement

  • Work directly with EMEA Alliances/Channel, Partner Marketing, and Corporate Communications teams to support regional partner enablement activities (events, demand generation, webinars, content, Partner Portal profile, etc.)

  • Coordinate closely with Business Management, Industry Marketing, and Community teams to support dedicated EMEA-focused Special Interest Groups, Innovation Forums, and Customer Launch Program activities

  • Engage with customers and partners to identify and develop case studies, testimonials, and references for the EMEA region

  • Identify potential content and program localization and translation requirements

  • Drive internal communications and analytics of program effectiveness to ensure broad awareness and alignment to Sales and Marketing campaigns

  • Monitor and evaluate industry field marketing best practices for maximizing engagement and targeted outcomes

Skills and Experience

  • 10+ years of experience in field marketing and demand generation or similar roles, preferably within an enterprise B2B, SaaS platform, or similar technology environment

  • Knowledge of the pharmaceutical, life sciences, and healthcare industries is highly valuable

  • Demonstrated success in developing and maximizing engagement across a diversified field marketing program

  • Excels in a dynamic, fast-paced environment with the confidence to engage at all levels of the organization

  • Hands-on and collaborative leader with strong project management skills and the ability to manage multiple priorities

  • Ability to travel as required