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Market Development Representative

TraceLink

TraceLink

Sales & Business Development
Barcelona, Spain
Posted on Thursday, February 8, 2024

Company overview:

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

Company overview:

TraceLink’s digital network – today used by more than 290,000 Healthcare and Life Sciences entities around the world – digitalizes the supply chain operations between trading partners to create the visibility required to protect and ensure the availability of the medicines and healthcare products that patients rely on to lead healthier lives. Founded in 2009, TraceLink operates 6 global offices with over 800 employees and serves more than 1,600 customers in 50+ countries on behalf of billions of patients worldwide.

TraceLink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

The role:

TraceLink is looking for experienced Market Development Representatives (MDR) to join our growing global team. As an MDR you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink’s inbound & outbound leads, and diligently engage prospects in order to organize meetings with Sales Executives (SEs) and Account Executives (AEs).

This role is for a highly motivated individual who will be focused on generating qualified opportunities for TraceLink’s customers located in the EMEA region.This individual will act as a Market Development Representative (MDR) to follow-up on MQLs generated from tradeshows, partner-driven events, digital marketing campaigns, and direct inquiries. This role will also perform outbound prospecting for targeted accounts, working in conjunction with the Account Executives in each territory assigned to the MDR to set up qualified meetings.

Responsibilities:

  • Gather market intelligence and deeply research customer and prospect accounts through public and private data sources

  • Qualify inbound leads to identify and prioritize key companies & personas to increase buyer engagement and campaign effectiveness

  • Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness

  • Conduct extensive account and persona research to develop personalized strategies using email, social media, and other channels to engage prospects to increase engagement rates

  • Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Account Executives (AEs) & Sales Executives (SEs) to prepare them for prospect and customer meetings

  • Leverage teammates (Managers, AEs & SEs) to develop targeted lists, call and email strategies, and messaging to drive qualified meetings with interested buyers

  • Work with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data

  • Engage with functions such as Business Management, Marketing, and Sales to understand business priorities

  • Document activity in Salesforce and report qualitative and quantitative results on a weekly basis

Qualifications:

  • 2 to 5 years of experience in Market Development, Sales Development, Inside Sales, Lead Generation & Business Development, or similar roles

  • Fluent in Arabic & English

  • Ability to effectively research, qualify, and react to leads and business opportunities

  • BA/BS or equivalent educational or professional experience

  • Experience with Salesforce.com, Marketo, or similar applications

  • Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).

  • Experience using Outreach, ZoomInfo, LinkedIn Sales Navigator or other prospecting tools

  • Precise, professional communication style through both written and verbal channels

  • Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy

  • Proven experience working closely with cross-functional teams

  • Ability to work in a fast-paced international start-up environment

Please see the Tracelink Privacy Policy for more information on how Tracelink processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise your privacy rights. If you have questions about this privacy notice or need to contact us in connection with your personal data, including any requests to exercise your legal rights referred to at the end of this notice, please contact Candidate-Privacy@tracelink.com.