About TraceLink:

TraceLink is a global leader in digital supply chain solutions, dedicated to ensuring the safety and authenticity of medicines across the entire supply chain. We provide a robust platform that connects manufacturers, wholesalers, dispensers, and other stakeholders, enabling them to collaborate efficiently and ensure timely delivery of safe, effective, and authentic products to patients.

Job Summary:

We are seeking a dynamic and experienced Partner Marketing Manager to join our marketing team. This individual will be responsible for developing and executing co-marketing strategies jointly with partners to drive awareness, interest and consideration for TraceLink solutions. The ideal candidate will have a strong background in B2B marketing with a focus on partner marketing, excellent communication skills, and the ability to build and maintain strong relationships with partners.

Key Responsibilities:

• Develop and implement comprehensive co-marketing strategies with partners to drive demand and pipeline.

• Collaborate with Channels & Alliances team, Sales, and marketing teams to design quarterly campaigns, and programs, and develop co-branded marketing materials.

• Successfully execute partner marketing programs such as joint webinars, regional events and digital campaigns from end-to-end, working with multiple stakeholders Build and maintain strong relationships with key partners, ensuring alignment on goals and objectives.

• Track and analyze the performance of partner marketing initiatives, providing regular reports and insights to key stakeholders.

• Coordinate with partners to develop case studies, success stories, and testimonials that highlight the value of TraceLink's solutions.

• Develop and maintain partner marketing collateral, including presentations, brochures, and other materials.

• Support the planning and execution of partner events, including FutureLink and other industry conferences.

• Collaborate with the corporate communications teams to ensure consistent messaging and positioning in all partner-related communications.

• Stay current with industry trends and competitive landscape to inform marketing strategies and tactics.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• 5+ years of experience in partner marketing, channel marketing, or a related role within B2B software, preferably in life sciences, healthcare, or supply chain.

• Proven track record of developing and executing successful partner marketing programs.

• Excellent written and verbal communication skills.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Ability to build and maintain strong relationships with partners and internal stakeholders.

• Analytical mindset with the ability to interpret data and provide actionable insights.

• Proficiency in marketing automation tools, CRM systems, and other relevant software.

• Ability to work independently and as part of a collaborative team.

• Experience in the life sciences, healthcare, or supply chain industry is a plus.